“Ninety-nine percent of advertisingdoesn’t sell much of anything.”– David Ogilvy This is another commonly held myth about marketing. Many, entrepreneurs and amateurs alike, think of branding only as a way of creating image. Ask them and they will say that they are practicing branding. Probe further and it will be revealed that they have a…
Myth 7: More the expenditure better the Marketing
“If one does not knowto which part one is sailingno wind is favorable.”– Lucious Annaeus Seneca Some time back I was advising a real estate development firm on marketing. Their project was a self-content township in the outskirts of the city. Around the same time another project of similar size was launched, again in the…
The Banyan Tree
… and it was happy. Not that it was enjoying looking at the gloomy faces of people, who were sick of such harsh behavior of summers of 2020, but it was happy thinking of the kids, who will be free from their schools soon and will come to play under it. My grandfather used to…
Does Tata Tea Boost Community’s Immunity?
A Chinese doctor, Li Wenliang, was in news recently for endorsing the benefits of drinking hot tea as a preventive for and relief from Corona virus infection. Sadly the doctor succumbed to the virus later. He claimed that an element in tea known as Methylxanthines substantially reduces the impact of corona virus. Some Chinese hospitals…
Myth 6: Marketing = Selling
Every moment is a golden onefor him who has the visionto recognize it as such – Henry Miller This myth of ‘marketing = selling’ is probably one of the most commonly held myths about marketing, by amateurs and entrepreneurs alike. This is also one of the most dangerous myth since its potential damages to the organization…
Myth 5: SMEs cannot fight against big competitors
If you were to challenge Mike Tyson?… Go ahead!Challenge him for a game of chess. On a beautiful day in October 1997, India woke up to a very catchy jingle, “Aaya naya Ujala. Char boondo wala. Ha ha!” No one, at that time, thought that history was being created. In a very short time from…
Not Just A Guy on The Wheelchair
MBA, a dream for many, and a compromise for many more. Students spend lakhs of their parents’ hard-earned money just to add another line to their CV, or maybe to get validated by the society. Apart from these, there is another category of students who pursue an MBA, that do not know what to do…
Myth 4: Marketing is one time activity and required only during launch
“Whenever an individual or a business decidesthat success has been attained,progress stops.” – Thomas J. Watson There used to be two foot over-bridges in south Mumbai – one on the Marine Drive near Marine lines station and another outside Churchgate station. Both were used more as ‘advertising gantries’ than FOBs. In the late ’80s, an…
Myth 3: A good quality product sells by itself. You don’t need to market it
“Quality in a product or service is not what the supplier puts in.It is what the customer gets out and is willing to pay for.” – Peter Drucker There is this brand of automobile well known throughout the world for its quality- Rolls Royce. It is said that every automobile produced by Rolls Royce is…
Bruised; not Broken
The cup broke, Little Tim did not know what to do, How to react, to stay silent, to cry Or, to be broken and quietly pry. The yellow and the green Scattered all over the floor; the porcelain. It was a mess, a mess to be cleared A mess that was smeared With; the cup…
Myth 2 : Marketing isn’t required if you sell whatever you produce
“Success isn’t permanent,and failure isn’t fatal.”– Mike Ditka In the ’70s and ’80s, if you wanted to own a Bajaj scooter, you had to be lucky that your father booked it some 4-5 years ago or you had to find someone who was willing to sell his ‘allotment letter’ at a premium. Imagine a company…
HYPOCRISY
Where are we headed to as a collective? Penning down pieces, we think will inform or entertain. While trying to hold up a mirror to the world, we are not clear of the reflection.It’s like being an objective observer while you’re seated on an airplane and everything appears to be far away. The largest relief…
