“Dreams are the windows of the soul- take a peek and you can see the inner mechanism, the nuts and bolts.” We all have a dream, but in order to make dreams turn into reality, it takes an awful lot of determination, self-discipline and effort. However, we all don’t have the courage to confront our…
Individual
Life is no more than a game which we started playing long back when we didn’t even know the rules. We played it, we enjoyed it, day in and day out without actually understanding the matrix, without actually realizing, that we are following a pattern. A pattern which is followed by everyone, a pattern set…
Cricket or Injustice?
The Board of Control for Cricket in India (BCCI) is the largest cricket board which holds the responsibility to manage cricket players and their selection. Mr M S K Prasad, the Chief Selector, had stated that the management was not happy with the batting order of the playing eleven, specifically at number four, in the…
RESILIENCE – A Powerful Word Less Talked About!
It’s not always that you get flowers; it’s not always that you get it from pretty girls. Similarly, it is not always that you come across words so powerful and it isn’t often that ‘RESILIENCE’ is talked about. But what is Resilience and what makes it such a powerful word? The ability to rebound to…
Stages of Life
Everyone has had their best memories of life in their childhood, no two ways about it. Going to school, although a pain then, had its own charm. What can be better than drawing your thoughts on paper and giving them life through colors? Playing with siblings and defending them in their wrong deeds in front…
Myth 8: Branding = Advertising
“Ninety-nine percent of advertisingdoesn’t sell much of anything.”– David Ogilvy This is another commonly held myth about marketing. Many, entrepreneurs and amateurs alike, think of branding only as a way of creating image. Ask them and they will say that they are practicing branding. Probe further and it will be revealed that they have a…
Myth 7: More the expenditure better the Marketing
“If one does not knowto which part one is sailingno wind is favorable.”– Lucious Annaeus Seneca Some time back I was advising a real estate development firm on marketing. Their project was a self-content township in the outskirts of the city. Around the same time another project of similar size was launched, again in the…
The Banyan Tree
… and it was happy. Not that it was enjoying looking at the gloomy faces of people, who were sick of such harsh behavior of summers of 2020, but it was happy thinking of the kids, who will be free from their schools soon and will come to play under it. My grandfather used to…
Does Tata Tea Boost Community’s Immunity?
A Chinese doctor, Li Wenliang, was in news recently for endorsing the benefits of drinking hot tea as a preventive for and relief from Corona virus infection. Sadly the doctor succumbed to the virus later. He claimed that an element in tea known as Methylxanthines substantially reduces the impact of corona virus. Some Chinese hospitals…
Myth 6: Marketing = Selling
Every moment is a golden onefor him who has the visionto recognize it as such – Henry Miller This myth of ‘marketing = selling’ is probably one of the most commonly held myths about marketing, by amateurs and entrepreneurs alike. This is also one of the most dangerous myth since its potential damages to the organization…
Myth 5: SMEs cannot fight against big competitors
If you were to challenge Mike Tyson?… Go ahead!Challenge him for a game of chess. On a beautiful day in October 1997, India woke up to a very catchy jingle, “Aaya naya Ujala. Char boondo wala. Ha ha!” No one, at that time, thought that history was being created. In a very short time from…
Not Just A Guy on The Wheelchair
MBA, a dream for many, and a compromise for many more. Students spend lakhs of their parents’ hard-earned money just to add another line to their CV, or maybe to get validated by the society. Apart from these, there is another category of students who pursue an MBA, that do not know what to do…
