Lessons from Coca-Cola: Intangible Benefits, Intangible Emotions.

Snippets of everyday life, awesome background track and incomparable story-telling skills! Yes! As my Faculty used to say, “A Brand is what a Brand does!” and truly, Coca-Cola around the globe does just one thing, “Spreading Happiness” while making you “Taste the Feeling”!

Love Dance

We take elite, barrel, axle turns,

Like angels in the sky.

You leaning against me,

“Lying in your arms”,

It surely feels like heaven.

Work for what you wish

When you realize there is no limit which you cannot push yourself beyond, you end up doing things which otherwise seem to be a no win. Someone rightly said path of happiness lies within. It starts with oneself.

She is there.

Life prevailed when we were together. Her nagging, caring, fights, love, everything had its own beauty. Coming home was colorful. She would always be ready and together we could talk for hours about anything and everything.

Angel of Retribution

Complete annihilation for all forms of life was the order for the day, but the resistance put up by these villagers was stupefying.

Just like doctors do not make the best chefs, History teachers hardly make the best generals. History was obviously against Syed.

In passing

Contours on a blank board – crests and troughs. A landscape is formed. The breeze channels itself along the shapes. The dust blows up. The silence is past – the dust trickles along. A sweet murmuring, almost like a whisper. The whisper creeps on – smoke rises. The dust sweeps over the contours baring bricks and sticks – unearthing something.

Secret Santa

It was the 25th of December and I was waiting for my Santa to arrive on his sleigh, although I doubted he will. I was 12 years old then and he had not come. The other kids were buying candies and new clothes as I wiped the fog off the windshield when they stopped at a traffic signal. I wondered that the kids have everything. Good food, good clothes, an easy life and most importantly a bright future.

Utopian Castle

His canvas seemed to be endless,
And his wishes, umpteen.
With the colours of his fantasy,
He dyed his future hyper-green.

He wrapped his secret wishes
And once again took to bed,
To wake up to a whole new day
With a new wishes to thread.

Happy Halloween

The cold gust slapped her strong; unbeknownst, Marlin picked up the candle and flared her gown. Before she could apprehend what had happened, she was on fire. Howling. Twitching. Screaming. The fire engulfed her; blazing up the skin, all teeth showing up, and bones gnarled up. Laggardly, all of the house at the end of the 5th avenue was on fire; ashen. Gone.

Wouldn’t you let me die?

As a child, she used to look under her pillow every day after waking up. Today was no exception. The only difference was that ten years ago, the glance was in the hope of a gift by her ‘lovables’ (her parents) and now, the hope was to not find any broken strands of her hair….

Forsaken Memory!

After an inordinate length of time, he finally decided to glance through her suicide note!

Years back, that day, nobody was aware when she started choking. The aroma was tender. It felt like every object in the room tried shouting at her to not to kill herself including that little diamond earring lying on the bed, which he gifted her on her birthday.