A Snap of Branding: Snapchat | Snapdeal

Speculating the current story of Snapchat CEO Evan Spiegel belittling the Indian market as a “poor country”, not to mention its adverse impact on Snapdeal; it provides a great opportunity for Marketing Enthusiasts to learn the paramount difference between “Brand Identity” and its adjacent sibling “Brand Image”.

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Rejuvenation is difficult but resurrection is almost impossible!


These reputed brand names are nothing but a justification of the mistreatment and abuse. It sends the message that we all are in some way or the other part of such establishments.