A Snap of Branding: Snapchat | Snapdeal

Speculating the current story of Snapchat CEO Evan Spiegel belittling the Indian market as a “poor country”, not to mention its adverse impact on Snapdeal; it provides a great opportunity for Marketing Enthusiasts to learn the paramount difference between “Brand Identity” and its adjacent sibling “Brand Image”.

Advertisers’ Canvas

Rejuvenation is difficult but resurrection is almost impossible!

FALLACIOUSNESS BEHIND GLITTERING BRANDS

These reputed brand names are nothing but a justification of the mistreatment and abuse. It sends the message that we all are in some way or the other part of such establishments.